Who do you typically work with?

We work with B2B companies and eCommerce brands that are past the early startup phase and ready to scale deliberately. Our clients are typically founders, CEOs, or senior growth leaders who want a trusted partner — not another vendor — to help them move faster and smarter.

How many clients do you take on at a time?

Deliberately few. We limit our client roster to ensure every engagement gets genuine senior-level attention. We are not an agency running 40 accounts in parallel. When you work with Raywise, you are a priority — not a line item.

What does an engagement look like?

Every engagement starts with a focused discovery conversation — no long onboarding questionnaires. From there, we agree on scope, priorities, and how we'll work together. Some clients need a defined project with a clear deliverable. Others want an ongoing strategic partner they can call on regularly.

How quickly can we get started?

Fast. If there is a fit, we can typically begin within one to two weeks. We do not have a 30-day sales process. Reach out, have a conversation, and if it makes sense, we move.

Do you do everything, or should I hire specialists?

Both, depending on what you need. We can act as the strategic layer that coordinates and directs specialists you already have, or we can run specific functions directly. We are not trying to replace your team — we are trying to make the whole system work better. Sometimes that means doing, sometimes it means directing.

What is GEO and why does it matter now?

GEO stands for Generative Engine Optimization — the practice of optimizing your brand and content to appear in answers generated by AI tools like ChatGPT, Perplexity, Google Gemini, and others. Traditional SEO gets you into search result pages. GEO gets you into the AI-generated answers that an increasing number of people trust and act on.

Can you manage our paid media campaigns directly?

Yes. We offer full media buying services across paid social (Meta, TikTok, LinkedIn, Pinterest), search (Google Ads, Microsoft Ads), and programmatic. We handle strategy, campaign build, creative direction, optimization, and reporting — with a performance-first approach focused on profitable return, not vanity metrics.

Do you work on one-off projects or ongoing retainers?

Both. Some clients come to us for a specific project — an operational audit, a media buying strategy, a GEO roadmap. Others want an ongoing partner who is embedded in the business. We will recommend whatever structure makes the most sense for your situation.

How do you price your services?

Pricing depends on scope, engagement type, and duration. We do not publish fixed packages because we do not believe in fitting clients into boxes. After an initial conversation, we will propose something specific to your situation — clearly scoped and straightforward to evaluate. No surprises.

How long until we see results?

It depends on what we're working on. Operational improvements can show impact in weeks. Paid media campaigns typically need four to eight weeks to optimize. GEO and strategic partnerships operate on a longer horizon — three to six months for meaningful traction, but the compounding effect is substantial.

What if it is not working?

We will tell you before you do. Honesty is foundational to how we operate. If something is not delivering the expected results, we diagnose why, adjust the approach, and communicate clearly. We are not in the business of billing for work that is not generating value.

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Toronto AI Search Visibility Consulting & GEO | Raywise

Your Buyers Are Asking AI. Be the Answer.

We help B2B companies and eCommerce brands get cited, quoted, and surfaced in ChatGPT, Perplexity, Gemini, and Google AI — where your buyers are already getting answers.

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Toronto-Based
B2B & eCommerce
ChatGPT
Perplexity
Gemini
Google AI

Years Experience

$0M+

P&Ls Managed

0-Figure

Revenue Channels Built

CA • US

Clients Served

01 AI Search Visibility

One service. Six disciplines.

AI Search Visibility isn’t a single tactic — it’s a system. Here’s how we build yours.

02 Why Raywise

A boutique by design. Not by accident.

Platform-Agnostic Expertise

We track how ChatGPT, Perplexity, Gemini, and Claude source their answers — not just Google. All platforms. One strategy.

II.

Content AI Actually Cites

We don’t write for algorithms. We structure content in the exact formats AI models quote, surface, and recommend.

III.

Measurable Results

AI visibility isn’t a vanity metric here. We define what winning looks like, track it, and report it — every engagement.

Omer Kapelushnik, Founder of Raywise Consulting

Founder Est. 2024

03 About

Meet Omer Kapelushnik — Founder & Principal.

15+ years operating at the edge of growth and execution. Former Chief Commercial Officer of a 2,500-person logistics company. Owned $100M+ P&Ls, scaled 8-figure revenue channels, and built the kind of systems that survive both hypergrowth and hard quarters. Industrial Engineering background. MBA in Finance. The result: a consultant who reads the data and runs the playbook — and tells you the truth either way.

BSc Industrial Engineering
MBA Finance
15Y Operating Experience
$100M+ P&Ls Managed

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04 Insights

AI Search, GEO & Digital Marketing — no filler.

Strategy and tactics for operators who prefer action to theory.

05 FAQ

Questions? Good.

If you don’t see yours below, reach out — we reply fast. Ask Us Directly

What is AI Search Visibility and why does it matter now?

How do you measure visibility in AI search?

Which AI platforms do you optimize for?

How is AI Search Visibility different from traditional SEO?

How long does it take to appear in AI search results?

06 Contact

Tell us what you’re working on. We’ll show you exactly where AI search is leaving you invisible.

✓ Free AI Visibility Audit — no obligation ▶ Response within 1 business day ★ Senior-level from call one

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