Make AI Know
Exactly Who You Are.
AI models build a picture of your brand from hundreds of signals. We engineer that picture — so you’re recognised, trusted, and recommended.
Your brand entity is what AI thinks you are.
Every AI model maintains an internal model of your brand — built from your mentions, citations, metadata, and entity signals across the web. Inconsistent, incomplete, or conflicting signals make you invisible or, worse, inaccurate. Entity profiling builds the definitive record.
This matters most when buyers ask AI for direct recommendations. “Who’s the best [your category] in [your market]?” — the answer depends entirely on whether AI models have a clear, confident, positive entity profile for your brand.
How we build it.
Brand Entity Audit
We assess your current entity footprint: how AI models currently describe you, what categories they assign you to, and where signals are contradictory or missing.
Entity Alignment
We standardise your brand signals across all key platforms: business listings, social profiles, about pages, press coverage, and reference databases.
Knowledge Graph Signals
We build the cross-platform consistency that enables AI models to confidently identify, categorise, and recommend your brand in relevant queries.
Track how every AI model describes you.
Spotlight tracks brand perception and reputation scoring per AI model — showing how ChatGPT, Perplexity, Gemini, Grok, and others describe your brand in response to direct queries. We use this data to monitor entity accuracy and catch negative or inaccurate AI-generated descriptions before they compound.
Ready to appear in AI answers?
Start with a free AI Visibility Audit. We’ll show you your current AI Presence Score and exactly where the gaps are.